Monday, July 25, 2011


From Scott Allen, former Guide

Have you ever attended a networking event, collected a bunch of business cards, and when you go through them the next day, you can't remember who many of them are? Or try to think of someone you met and had a conversation with, but you can't remember their name or their business to look them up?

Well, you certainly don't want to be one of those that other people can't remember, do you? It's all well and good to pass out business cards, but if people don't remember you well, they probably won't be calling you to follow up, and they certainly won't keep you in mind for their future needs or possible referrals.
Here are five tips on how to make yourself memorable (in a good way) when meeting other people face-to-face:
1. Be distinctive.
A brightly-colored, hand-painted tie, an unusual necklace or other jewelry, a good (but not overpowering) cologne, even just impeccable grooming can all help you stand out in a good way. It's not that you want to be remembered and identified for that, but anything that helps people separate you from the crowd helps them remember the rest of you. You don't have to be outlandish -- although some people work that quite well -- just don't blend in completely with the crowd.
2. Be fully present.
Be fully engaged and fully aware of the people you interact with. You can break this down into smaller, somewhat mechanical pieces -- listen well, respond promptly, maintain eye contact, etc. -- but if you are truly present in the moment, those things will happen naturally. Many people only seem to be "half there", so being fully engaged helps you stand out.
3. Ask thought-provoking questions.
Networking expert Bob Burg has some good suggested questions in his book Endless Referrals: Network Your Everyday Contacts into Sales, such as "How did you get started?" or "What do you enjoy most about what you do?" But the very best questions can't be communicated in a book because they're specific to the person you're interacting with and will arise in response to your initial conversation. Do #2 and this will flow naturally. As Dale Carnegie suggested, you must "take a genuine interest in other people".
4. Reinforce your keywords.
People aren't going to remember long descriptions of what you do, or likely even that 15-second intro that many experts teach you to make. People will at best remember a few key things about you:
  • Your name
  • Your company name
  • Your business/industry (in three words or less)
  • Your product
  • Your location
What you want to do is find ways to unobtrusively increase the occurrence of these things in your conversation. For example, is there some kind of story behind your name? Have it ready to use if there's an opportunity. Does your business have an unusual name? What's the story behind it - what does it mean? Refer to your place of business when telling an incident that occurred ("I was driving down 17th Street leaving my store, when..."). Anything you say that reinforces one of the five items above helps make you more memorable. And if they can remember just three of them -- "Joe the barber from Soho" or "Maria the translator who wrote 'Spanish in Six Weeks'" -- you're doing great.
5. Contribute to the group conversation.
Don't hog it, and don't say just anything in order to say something publicly, but saying one really smart thing at your table or in front of the whole group will make you much more memorable than half an hour of semi-conscious small talk. Create value for others and you create value for yourself.
When we look at brand strategy in marketing, one of the most important concepts is that a brand is not just a memorable name or logo -- it's an experience. A great brand communicates values and emotions that get called to mind whenever someone thinks of the name or logo.
Here we're talking about your personal brand. Remember that you are your business. The impression that you make on people is the impression they will have of your business, so make it good and make it memorable.

Follow this article on (

Friday, July 22, 2011


7 Keys for Kicking Fear’s Butt and                  Starting a Business Now

Entrepreneurship is risky, right? That’s what we’re told. We’re told that a lot of people (most, by some estimates) fail at being a business owner and some lose everything. That’s pretty scary. But it’s the rest of the story that keeps entrepreneurs going and keeps us focused on business ownership over getting a job. The rest of the story is that most highly successful entrepreneurs did fail at one time, but they got back up and kept trying until their hard work and perseverance paid off. As with any great accomplishment, failure comes with the territory; however, it’s that failure that makes us better and stronger in the long run.
Still, for a lot of entrepreneurs, especially those considering starting their first business, fear of failure is very real. It’s easy enough to say that failure is a great learning tool, but that doesn’t make it easy to face. It’s that fear of failure that will keep a lot of people from even trying to live their entrepreneurial dreams – and that’s sad.
So what if there was a way to lesson your chances of failing at entrepreneurship? There are never any guarantees – no sure things – but are there steps you can take to increase your chances for success, thereby making the prospect of starting a business less scary? Definitely. If your fear is keeping you from taking the entrepreneurial plunge, follow these seven keys for getting past fear and taking action!
1. Follow your passion. People who build a business around something they’re passionate about are far less likely to let fear stand in the way. Passion can fuel your creativity and problem solving abilities, and it can make problems appear a lot smaller. If you’re doing what you love, there’s nothing to fear. Even if the business doesn’t succeed, the journey will add to your happiness, so you win either way.
2. Determine a need. One way to increase your chances for success is to make sure there is a need for the product or service you plan to offer. It might sound like a great idea in theory, but if there isn’t a market for it, you won’t make it. Doing proper research and determining that there is in fact a need for what you’re offering – and for a company like the one you’re building to offer it – will help ease your fears, because you’ll know you have a greater chance of making it.
3. Surround yourself with positive people. When you’re considering a new business, you probably have some doubts swimming around in your head, and being around the wrong people can fuel those doubts. Additionally, you might be thinking that you don’t have what it takes to succeed as a business owner. Through networking events or other business gatherings, get around other entrepreneurs who have made it. This will help you see that you don’t have to be someone special to be a successful entrepreneur, and it’s also great for making connections and getting advice that can help you in your business. More than anything, getting some positive feedback and encouragement from people who have been there can help to squash any fears or doubts you have.
4. Have a plan. Before you sit down and make a plan for your business (whether it’s a formal business plan or a one-page plan), you’ve got a million ideas, what-if scenarios, and to-do items rushing around your brain. That can be overwhelming for anyone, and it can lead to a fear that it’s too much for you to handle. Getting it all down on paper in the form of a plan of action will organize your thoughts and help you put them into a manageable form. It will also free your mind to imagine the possibilities rather than worry about what might happen.
5. Get an education. No, we’re not talking about going to college. Whether you have a university degree or not, it’s important to recognize that the most successful entrepreneurs never stop learning. Having knowledge about your industry and business in general will give you more confidence; and the more confident you are, the less fearful you are. So read everything you can get your hands on, attend workshops and seminars, and, again, get around others who can guide and mentor you. This is one of the best ways to replace fear with determination.
6. Immerse yourself. Get involved in your industry in every way you can. Join industry trade groups, subscribe to trade publications, and read every useful blog post you find. This is part of the ‘Get an education’ piece, but it’s more than that. In addition to learning about your business, you want to become your business. There’s a lot of talk about work-life balance, and that’s an important factor, but the fact is, most successful startups were launched by people who were a little (or a lot) obsessed with working on making their business thrive. And when you have that kind of focus, there’s not room for fear.
7. Keep your self-talk in check. For many of us, our own mind is our worst enemy. If you’re the type of person to fear the unknown or worry about failure scenarios, work on ways to turn those thoughts around. Give yourself a pep-talk a couple of times a day. Post positive messages on your bathroom mirror and around your home and office. Read inspiring books. Fill your mind with so much positive energy that there’s no room for anything else. One common characteristic of successful business owners is that they had an unwavering belief that they could (and would) succeed. Get into that frame of mind and stay there as often as possible, and you’ll deliver a huge blow to fear!

Oh yes you can!! Stay blessed!!

Wednesday, July 20, 2011


We bring dreams to reality.....welcome dears!!!

Elder Philbert launched this blog which will help many youth transform their dreams to reality..